The Prom was nominated for Best Musical, and AKA needed something exciting that brought awareness to the Tony nom and that embodied the colorful fun quality of the musical. We knew there would be greenscreen footage of dancers and singers, so we had to design a world for them to inhabit that was on brand but not distracting.
Next, we composited the characters into our 3D environment, integrating them with glossy floor reflections and retouching any problem areas found in the greenscreen. The call-out typography was as important, so we had to block camera moves and compositions accordingly, and in tandem with designing out the supers.
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