HFTF teamed up with COOP agency to create a different kind of Real Estate video. The purpose was to create excitement around Hine’s new multi-use skyscraper, Texas Tower. And the idea was to emote impeccable architectural design in an abstract way, rather than solely using arch viz renders.
The HFTF creative teams developed a solution that utilized the Texas Tower logo. We created a sculptural environment of floating black onyx monoliths, and art directed the camera moves, ensuring that the transitions between sculpture and arch viz was seamless, driving home the relationship between the two.
Design | Animation | Audio