Rap Caviar's Visualize

Music Video

HFTF teamed up with Tre Native and director Scott Lazer for Spotify Rap Caviar’s new series, Visualize.  We were tasked with developing an aesthetic that would be classic yet modern for the opening title sequence.  Our reference point was early 50s Jazz posters, and a style developed.

The backdrop was created in the way it would have been in the 50s, with ink, brush and paper. Then digitized and treated, resulting in an organic yet graphic feel.  The animation followed naturally and was flexed to be used for 10 different episodes with a variety of color palettes.

Design  |  Animation  |  Compositing

Rap Caviar's Visualize

Music Video

HFTF teamed up with Tre Native and director Scott Lazer for Spotify Rap Caviar’s new series, Visualize.  We were tasked with developing an aesthetic that would be classic yet modern for the opening title sequence.  Our reference point was early 50s Jazz posters, and a style developed.

The backdrop was created in the way it would have been in the 50s, with ink, brush and paper. Then digitized and treated, resulting in an organic yet graphic feel.  The animation followed naturally and was flexed to be used for 10 different episodes with a variety of color palettes.

Design  |  Animation  |  Compositing

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Visualize_Suge (20133)
Visualize_Suge (20194)
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