This whimsical commercial for AKA, promotes the new musical, Charlie & the Chocolate Factory, in a fun magical way. The concept was to shoot aerial footage of Downtown Broadway and “candify” it, with chocolate bars, candy canes, and lollipops.
Design | Animation | VFX
The spot kicks off with the golden ticket rushing up into the air up, leading us over a Manhattan candy skyline. Fireworks illuminate the night sky, revealing giant title quotes set between buildings.