HFTF, with experiential director, Alex Czetwertynski, developed the content for this 270 degree projection around the largest room of the Marriott Hotel in Times Square. The multi-screen content was created in concert with a soundtrack, syncing up animation to various songs played throughout the night.
The concept for this Canon event was innovation from the 20's to today, with Times Square itself as the thread. The capstone video was a futuristic Times Square.
Design | CGI | Animation