Rokkan and Public Record tapped the HFTF team to shine up the new Cadillac CT5. We retouched each nook and cranny of the car ensuring that it looked spotless. The unwrapping of the car was a special moment, so the wrapper had to look as pristine as the car itself. This meant retouching unwanted warping folds and creases, as well as any specs and dust hits.
In the opening and closing shots, we extended the floor and background, creating a seamless raw space. We also shaped up the silhouette of the car, and straightened each vertical line so that they were straight and parallel. Finally we popped the color of the CT5 with a color-correct pass.