Versus NYC tapped HFTF to help create Bydureon’s new mascot, Linda. We carefully developed her look, shaping her dimensions and dialing in her facial features to bring out the right personality. It was important that she look human and relatable but not too realistic and uncanny, so we referenced our favorite Disney, Pixar and Dreamworks female characters for inspiration.
Next came rigging, texturing, hair dynamics, animation, lighting and rendering, and finally Linda came to life. We then modeled and textured her kitchen and accompanying props. A tight line of communication with the VS production team ensured Linda would seamlessly interact with the Cel animated characters.
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