Boca Raton

Colorful music video bringing vintage postcards to life

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Boca Raton

Dreamville

A colorful music video bringing vintage Florida postcards to life

A colorful music video bringing vintage Florida postcards to life

The success of this video was wholly due to great partnerships.  Dreamville, Pomp & Clout and HFTF came together to pull off something extremely fun, different and technically demanding.

BocaRaton_StyleFrame_Beach

First we created a 40 page design and technical deck, outlining how we’d achieve each set-up, and visualizing the talent in each environment through styleframes.  This previs paved the way for a successful shoot day.

BocaRaton_shootingBoard_Fl-PostCard
BocaRaton_shootingBoard_Beach
BocaRaton_shootingBoard_Gators
BocaRaton_shootingBoard_WaterSki
BocaRaton_shootingBoard_Umbrella
BocaRaton_shootingBoard_Tennis
BocaRaton_shootingBoard_PosterGirls
BocaRaton_shootingBoard_DolphinFeeding
BocaRaton_shootingBoard_Pelicans
BocaRaton_shootingBoard_OrangeGrove
BocaRaton_shootingBoard_Marlin
BocaRaton_shootingBoard_Fishing

On set, we used up a real-time greenscreen key for the video feed so we could see how Bas and A$AP Ferg would look in each background.

In post we composited and integrated them into 50s era Florida postcards, which we adapted, augmented and often wholly reimagined in order to fit the greenscreen footage properly.

Audiences loved the concept and execution, and it has garnered over 2.5MM views.

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©HifromtheFuture 2019   |   Brooklyn NY   |   hi@hifromthefuture.com

©HifromtheFuture 2019

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hi@hifromthefuture.com