The success of this video was wholly due to great partnerships. Dreamville, Pomp & Clout and HFTF came together to pull off something extremely fun, different and technically demanding.
First we created a 40 page design and technical deck, outlining how we’d achieve each set-up, and visualizing the talent in each environment through styleframes. This previs paved the way for a successful shoot day.
On set, we used up a real-time greenscreen key for the video feed so we could see how Bas and A$AP Ferg would look in each background.
In post we composited and integrated them into 50s era Florida postcards, which we adapted, augmented and often wholly reimagined in order to fit the greenscreen footage properly.
Audiences loved the concept and execution, and it has garnered over 2.5MM views.